The Not So Ordinary was founded in 2018 on its belief that beauty should not be complicated - it must be easy and almost effortless. With a narrow product range focusing on lip, cheek and eye products, TNSO had built a back-to-basic multipurpose​ brand which primarily celebrates its customers' on-the-go and natural beauty look.

The founder, Celine Cayanan, has always been a fan of creating new things and playing with color as well as incorporating easy and clean beauty for all. With TNSO, she was able to bring out products that will not only act the role of bringing hues and pigment, but also contributes to taking care of the skin. With the right set of formulas, TNSO products boast about giving extra hydration and moisture to the lips making it look more subtle, healthy and plumped. Hence, all products are produced in FDA-approved labs.

At present, TNSO continues to expand its product line to cater the needs of its growing customers. Their first ever collection, the "lip + cheek stains" has been widely accepted by the public due to its aloe-vera infused formulation. Just a year later, the "air puff matte" collection was released to offer a matter but creamy version of the stains, without leaving the lips dry. The list goes on when the "blushers", "the better brow club", and "dew the gloss" collections arrived which are all travel-friendly and compact essentials making it easy for that laid back and on-the-go look.

Culling together all the collective know-how from different people and different perspectives, the woman behind TNSO have curated a collection that is universal and very very inclusive. As for its tagline, "Beauty that includes YOU."